- Launch Date: September 22nd, 2011 (North America), September 2011 (International)
Who doesn’t want a foundation to look as real as your skin tone? With our All Races credo, we’ve redefined what a perfect match should be thanks to the NEW Matchmaster SPF 15 Foundation. Simplified, this technology uses translucent pigments to create a formula that enables a fully personalized finish influenced by the subtleties of your own skin tone.
Adding to Matchmaster’s true-to-life appeal is its moisturizing demi-matte finish, medium buildable coverage, and line-reducing soft-focus powders that help soften the appearance of lines and wrinkles. Add the fact that this formula reduces excess shine-creating oil, and who could resist?
Matchmaster has the ability to resist humidity and perspiration without losing its smooth skin feel. Launching with a spectrum of 14 light to deep dark shades and making its debut on counter with the 193 Angled Foundation Brush and 190 Foundation Brush… isn’t it time you met this match?
Matchmaster Foundation SPF 15 Q&A with Jennifer Balbier and Nick Gavrelis
1. How did the idea of creating Matchmaster come about? Was it artist feedback or consumer feedback?
Over the years, our artists have consistently asked for a foundation that provides coverage, yet still looks “lifelike.” In the world of foundations, skin’s natural clarity is generally lost as coverage increases. In other words, the more foundation you use, the less real you look. With this challenge in mind, more than 17 scientists went to work and the result is nothing short of innovative. More than two years in the making, Matchmaster Foundation SPF 15 speaks to All Ages, All Races, All Sexes and is so perfectly M·A·C.
2. The Matchmaster shade names are different than M·A·C’s other foundations, why is this?
We wanted to differentiate Matchmaster Foundation SPF 15’s shade line-up from all of our other shade offerings with a system that would really signify increase by depth rather than undertone. We also believed it needed to be simple and straightforward, as well as easy to translate across all of the countries that we do business in. M·A·C Artists and customers alike will have no problem mastering Matchmaster’s shade nomenclature of 1.0, 1.5, 2.0, etc… It is so easy to remember!
3. Explain the Patented Pigment Technology. What makes it so revolutionary?
Matchmaster Foundation SPF 15’s patented pigment technology is innovation at its finest because for the first time, makeup artists and real women can have medium buildable coverage while still allowing skin’s natural undertones to show through. The technology in Matchmaster enables the foundation to reveal rather than conceal skin’s undertones while providing coverage with lifelike colour, purity and vibrancy.
How the patented pigment technology works:
In traditional high coverage foundations, Iron Oxide and Titanium Dioxide pigments create skin tone using a mix of red, yellow, white and black pigments. When light hits the surface of these pigments they reflect and produce opacity and shade tonality based on the specific ratio of pigments used to create each shade. Often times the result is masky, dull and/or ashy depending on the wearer’s skin undertone and depth level.
Matchmaster Foundation SPF 15 utilizes patented pigment technology of clear acrylate spheres that encapsulate micro-fine Iron Oxide and Titanium Dioxide pigments. When light hits the surface of these spheres, it enters and refracts pulling the natural skin undertone into the mix of micro fine pigments so that the eye sees a more natural, true-to-life look. In Matchmaster Foundation SPF 15, we combine a proprietary blend of our patented pigment technology along with traditional pigments to give the most vibrant, natural shade, while still providing medium buildable coverage to perfect the look of skin and minimize flaws and skin imperfections.
4. How were you able to create M·A·C’s lightest and darkest ever foundation colours? And why now?
Matchmaster Foundation SPF 15’s patented pigment technology is so effective that we were able to achieve our most versatile range of shades in M·A·C’s history. With this foundation, we can finally satisfy the requests of the many artists and customers around the world who felt they couldn’t ever find foundation shades light enough or deep enough.
5. What makes Matchmaster different from the other foundations in the market that claim to be perfect matches?
As we mentioned, Matchmaster Foundation SPF 15 is the first foundation to combine shade-adapting technology with medium buildable coverage. In the competitive mass and prestige cosmetics markets, we have found that the shade-adapting foundations that do exist provide very little coverage.
6. How often do you think consumers should change their foundation? Should this change be based on a change in skin colour or does foundation expire?
Once opened, the average life span of a foundation is approximately 2 years but you should pay attention to any changes in colour, texture or smell as these could indicate that it is time for a new foundation. Also, women often switch their foundation formula and shade depending on the changes in climate and sun exposure that come with different seasons. Thanks to Matchmaster Foundation SPF 15’s formula, many women may find that they only need to switch shade if their skin depth level changes noticeably with exposure to sun.
7. Since Matchmaster contains Laminaria Saccharina Extract which minimize oil, what moisturizer would you recommend to use in conjunction with this foundation for those with dry skin?
The Laminaria Saccharina Extract in the formula is a gentle botanical extract that helps to calm oil in overactive skins. This extract will not dry out a normal to dry skin but for comfort, a dry or dehydrated skin type should always be properly moisturized. A moisturizer with emollient properties is a good choice.
8. How longwearing is Matchmaster Foundation SPF 15?
Thanks to a special combination of film formers and our new patented pigment technology, Matchmaster Foundation SPF 15 gives thin, flexible 8 hour wear with a vibrant, colour-true look.
9. What is the best way to apply Matchmaster – fingers or brushes?
Matchmaster Foundation SPF 15 can be applied with a brush, a sponge or fingertips. We love to use our new 193 Slanted Foundation Brush to easily tackle those deep recesses and contours of the face and to perfectly blend without a lot of effort.
10. Was Matchmaster trialed backstage during fashion weeks? What were the artists’ reactions?
Yes, Matchmaster Foundation SPF 15 was trialed in February and March 2011 during New York, London, Milan and Paris fashion weeks. We were thrilled to hear and see the results – easy to achieve, flawless looking skin. Matchmaster Foundation in shade 1.0 was a lifesaver due to the large quantity of Eastern European and Russian models. Our artists were amazed at the natural and very fair looks they were able toachieve!
MAC Matchmaster: Discover Shade Intelligence Technology
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