M∙A∙C Me Over! 2012 彩妝時尚改造旋風!

18 Aug

MAC Me Over!

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M∙A∙C Me Over! Collection for Fall 2011

  • Launch Date: August 25th, 2011 (North America), September 2011 (International)

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This season, our most epic casting call ever, an online contest with thousands of hopefuls submitting a photo or video, each asked to finish this statement: M∙A∙C Me Over! Because… James Gager, M∙A∙C’s Senior Vice President, Creative Director, picked six stars who best express the M∙A∙C Me Over! Motto – style, heart, and soul – to be the face of M∙A∙C Fall Colour around the world. A three-part collection each creating a different look: the first features our artists’ favourite nudes and pinks, including classics and new limited-life shades; the other two go bold, one with the season’s of-the-moment shades while the second plays it icy cool.

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M∙A∙C Me Over Fall 2011

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I think almost everyone likes to see those Before & After make-overs beauty looks because we all like to see that great transformation in some way. It is definitely something that all of us can relate to! M∙A∙C has finally come up with a collection that’s just like that in fall 2011!

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M∙A∙C Me Over! Bios

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Sister Act — Xee Lo

Xee Lo (BEFORE)

Xee Lo (AFTER)

Twenty-seven-year-old Xee Lo might never have discovered her love for makeup artistry had her little sister not dragged her along to a M·A·C counter for a makeup lesson a few years ago. “Ever since then, I started buying lots of M·A·C products and wearing a lot more makeup!”, she laughs. Growing up in Stockton, California, where she worked in restaurants after the school day, didn’t leave a lot of time for extracurricular pursuits. The power of cosmetics was an outlet. “When I wear makeup, it makes me feel a lot more confident. It’s truly an art form, like painting.” Currently going to school in Georgia in order to obtain a nursing degree – “It makes sense, I have four brothers and three sisters, so I have always been taking care of people,” she explains – she entered M·A·C Me Over on a whim. When she was notified that she had won by email, she thought someone was playing a joke on her, and deleted it. “Luckily, they got in touch again,” she says. Though she’s always maintained a fairly natural look, post-M·A·C Me Over! she’s feeling a little more experimental. “I’m definitely playing with colour more these days!”

  • Hobby
    “Shopping! I have over 20 pairs of shoes.”
  • Favourite Song
    “Grenade” by Bruno Mars
  • Ideal Meal
    Chocolate chip waffles, scrambled eggs and a cold glass of fresh OJ.
  • Fave M·A·C Product
    M·A·C Studio Sculpt Foundation
  • Style Icon
    Christian Dior
  • Favourite Designer
    Christian Louboutin
  • Who Would Play You in a Movie?
    Zhang Ziyi. “Because she’s beautiful and talented.”
  • Top Makeup Tip (you learned from M·A·C Me Over!)
    “Defining my eyebrows to frame my face. I usually keep them light and simple but I noticed a dramatic change in appearance after Brigitte finished doing my brows the day of the shoot. Now I use my M·A·C Brow Pencil daily.”
  • Favourite magazine:
    Nylon
  • Winning Entry
    “M·A·C gives me the confidence to feel beautiful in my skin.”

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WinningBeauty Before Age — Sharon Marcus

Sharon Marcus (BEFORE)

Sharon Marcus (AFTER)

Reference librarian and Rockville, Maryland native Sharon Marcus surprised herself when she entered the M·A·C Me Over! contest. Hardly a beauty junkie, she says “I don’t really wear tons of makeup, and I quit dyeing my hair a few years ago. I sent in my photo on a lark.” Still, the 59-year-old isn’t a total novice. Growing up in the late ‘50s and ‘60s, “I was very thin and identified with models like Twiggy. I guess I was inspired to start playing around with makeup then.” She claims that she never thought about aging until she turned 50, when she started to become more conscious of it. “But then I went to my 30th Peary High School reunion and looked around and thought, ‘Hey, we don’t look so bad.’ That’s when I realized that I may be getting older, but I’ve also become more confident.” Besides her weekly belly-dancing class and maintaining a “childlike curiosity about the world” at all times, she swears by the following fountains of youth: “Stay out of the sun, too much alcohol will age you so be moderate, and don’t sleep on your stomach because it smooshes your face into the pillow and can cause wrinkles!”

  • Hidden Talent
    Making custom birthday cards
  • Favourite Song
    “Wild World” by Cat Stevens
  • Ideal Meal
    Greek food
  • Fave M·A·C Product
    Cream Colour Base
  • Style Icon
    Audrey Hepburn
  • Astrological Sign
    Gemini
  • Favourite Designer
    Donna Karan and Calvin Klein
  • Who Would Play You in a Movie?
    Penelope Cruz
  • Top Makeup Tip (you learned from M·A·C Me Over!)
    “It’s very important to prepare the skin before applying foundation.”
  • Favourite Magazine
    A tie between Vanity Fair, Real Simple and Oprah Blog/Website, Love Now Smell This, Makeup Alley and Osmoz
  • Winning Entry
    “I am 58-and-a-half years of age and I am wearing no face makeup…only M·A·C Cyndi Lipstick…and my hair is uncoloured and in its natural just-shampooed state – and I clean up real nice (I’m serious). I want to be an example to show women my age that a woman can look her best without having to be 20.”

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A Star is Born — Shirely Daley

Shirley Daley (BEFORE)

A Star is Born — Shirely Daley (AFTER)

Cleveland native Shirley Daley has a truly inspirational story. The 29-year-old grew up in foster care and was abused at the age of four. “But I’m a survivor!”, she insists. When she was six, her new foster mother saw that she had talent, and encouraged her to sing in church. Later she enrolled in the Cleveland School of the Arts, which she attended from elementary until graduation. As a classically trained vocalist, she was accepted into Morgan State University, where she toured the world with the school’s choir. “My number one favorite place is Paris, it just oozed glamour!” Later she joined Group Therapy, a gospel-influenced troupe that performed as background singers and for various BET programs in San Diego, California. She now lives in Newport News, Virginia and is married to a Naval Petty Officer 1st Class and meteorologist, but still works with Group Therapy, who just recorded an album to be released later this year.
A self-described “M·A·C fanatic,” the makeup junkie almost missed the opportunity to enter the makeover contest. “My friend forwarded me the email assuming I’d already applied, but I actually had no idea that the contest was going on.” Shirley made sure she wrote in, and before she knew it, found herself flying to New York for the photo shoot. “I’m a girly-girl, I love to dress up, I love the drama of it and trying all kinds of different glam looks. Obviously, makeup fits right in, and when it comes to M·A·C, it doesn’t get any more dramatic than that!” Currently, she’s pursuing a degree in the music business so she will be better equipped to manage her own career.

  • Hidden Talent
    “Something many people don’t know about me is that I have a secret passion for acting.”
  • Favorite Song
    “Always” by Stevie Wonder
  • Fave M·A·C Product
    “Without question, Studio Fix. That compact is like a badge of honour. Once you find your number and get your first compact, you officially become a M·A·C Diva… I’m NW45.”
  • Style Icon
    Vintage Diana Ross. “I love her look with bold lashes with eyeliner, no shadow, a little blush and a lip colour. It’s classic, simple and dramatic at the same time.”
  • Who Would Play You in a Movie?
    Jennifer Hudson. “But who knows, I may do it!”
  • Top Makeup Tip (you learned from M·A·C Me Over!)
    “To make your eye shadow pop with shine, dab a tiny bit of clear Lipglass on it. This adds drama!”
  • Favorite Magazine
    Essence
  • Winning Entry
    “I am going to change the world, one smile at a time.”

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The Glamourous Gunslinger — Nicole DiCrescenza

Nicole DiCrescenza (BEFORE)

Nicole DiCrescenza (AFTER)

Nicole DiCrescenza, 20, is one tough chick. The sometimes model and straight-A Communications and Journalism major at Neumann University in Aston, Pennsylvania has an unlikely hobby for such a makeup-loving glamazon: One day she tagged along with her boyfriend to a shooting range and discovered that she was a perfect shot. “I love shooting guns! I collect shotguns and rifles, among other firearms,” she confesses. If that doesn’t make her enough of a badass, she also drives a huge baby blue ‘81 Oldsmobile Regency that she named Belladonna. “My dad likes that I am protected by this majorly heavy steel,” she explains. She claims that winning a spot in M·A·C Me Over! means she can die happy. “I’m not kidding,” she says. “My absolute goal in life was to model for M·A·C. It is literally a dream come true.” After her makeover experience, which she deemed “transformative,” now she’s focused on her ideal job, which is to work in public relations for the company someday.

  • Nickname
    Bling Bling
  • Hidden Talent
    Makeup artistry
  • Fave M·A·C Product
    M·A·C Studio Sculpt Concealer and Skinfinish Natural Pressed Powder
  • Style Icon
    Kim Kardashian
  • Favorite Designers
    Marc Jacobs, Christian Louboutin, Jimmy Choo
  • Who Would Play You in a Movie?
    Cher
  • Top Makeup Tip (you learned from M·A·C Me Over)
    “Curl your lashes with mini-spoon.”
  • Favorite Magazine
    Vogue
  • Web Obsession
    MACCOSMETICS.com
  • Winning Entry
    “I want to spread the versatile, unique and artistic philosophy that M·A·C Cosmetics illustrates! M·A·C products allow me to imaginatively morph my original look into a multitude of unique appearances. My features offer a universal quality that can be manipulated for the future world of M·A·C designs.”

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As Smart as He Looks — Ian Marc Saisselin

As Smart as He Looks — Ian Marc Saisselin (BEFORE)

As Smart as He Looks — Ian Marc Saisselin (AFTER)

The closest Connecticut resident Ian Marc Saisselin, 20, ever came to wearing makeup would be as a toddler, when he gained some experience with the world of NYC editorial and commercial photo shoots via the occasional jobs he picked up as a child model with Ford. That all changed when he became a new face for M·A·C Me Over after his mother and sister, both M·A·C enthusiasts, encouraged him to enter. Subsequently, he has developed a new appreciation for the art form: “I never realized how much the face is like a canvas,” he admits. “It was really interesting to see how the colours and textures come together to create a certain look.” Recent high school graduate and self-described “computer geek,” the new college student is more comfortable with computer games and building robots than lipsticks and mascaras. Still, that didn’t stop him from wearing his makeover, what he calls a “sort of dark, vampiric David Bowie kind of look” out on the streets of New York on the afternoon following the shoot. “People were definitely starting at me, though it was unclear whether they thought I was a rock star or just a freak,” he says. Another lesson he learned about a full face of camera- ready makeup? “It’s hard to get that stuff off. I must have used at least 20 remover wipes!”

  • Hidden Talent
    Web designer
  • Favorite Book
    Steal This Book by Abbie Hoffman
  • Ideal Meal
    Chicken parmesan with spaghetti
  • Fave M·A·C Product
    Facial cleanser
  • Style Icon
    Albert Einstein
  • Astrological Sign
    Cancer
  • Favourite Magazine
    Popular Science
  • Web Obsession
    BBC.com, Engadget
  • Winning Entry
    “With my American/French genes I feel I represent a worldly look. I am a college student majoring in English with a Philosophy minor. I am a dedicated volunteer, humanitarian and lover of animals. I am a strong yet sensitive type, which I think truly shows in my eyes. I would love to be M·A·C’s new face.”

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California Girl — Rachel Martinez

Rachel Martinez (BEFORE)

Rachel Martinez (AFTER)

Rachel Martinez is your typical West Coast gal. The 27-year-old L.A. born-and-bred beauty loves hanging at the beach, and cites the “great weather and laid-back attitude” among her favourite aspects of living in Southern California. Perhaps it was the restrictions of her all-girls, Catholic school upbringing that propelled her toward the world of makeup artistry. “In high school my makeup was pretty modest,” she admits. “Only after I graduated did I start getting into it.” The pastry chef also acknowledges that her interest in baking coincides with beauty as well. “It’s a similar passion,” she explains. “With makeup, there are so many different colours and looks and if you add or take away a product you can create something different. Same with cooking, where you take one ingredient and you could make a whole new dish.” Flying to New York for M·A·C Me Over! made her recall her all-time favourite movie makeover, when tomboy cop Sandra Bullock becomes an overnight beauty queen in the movie, Miss Congeniality. “They gave me this bold red lip look and now I have been rocking one ever since.”

  • Hidden Talent
    Cooking and baking
  • Favorite Book
    The Girl with the Dragon Tattoo by Stieg Larsson
  • Ideal Meal
    Sushi. “But I love all kinds of food!”
  • Fave M·A·C Product
    Lipglass
  • Astrological Sign
    Taurus
  • Favourite Designer
    Stella McCartney
  • Who Would Play You in a Movie?
    Ellen Page
  • Top Makeup Tip (you learned from M·A·C me Over!)
    Apply lipstick with a lip brush.
  • Favourite Magazine
    Cosmopolitan
  • Web Obsession
    Food Network.com
  • Winning Entry
    “I think I have a great personality, and I’m easy to get along with. I love my family and I’m grateful to the people that have stood by my side. I work in a bakery and design the best cupcakes. I have strong values that I inherited from my grandparents.”

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2011 M·A·C秋妝 “M·A·C ME OVER” 掀起彩妝時尚改造旋風!

全球專業彩妝領導品牌M·A·C,在2011的秋天,要掀起一場前所未有的時尚改造革命,全新的M·A·C秋妝M·A·C ME OVER系列將顛覆所有生活中的各式面貌,每個人的每一天,都以時尚的方式重新改造。

M·A·C ME OVER秋妝,所要呈現的是,所有種族,所有性別,所有年齡都能在生活中打造的全方位美麗面貌,所有的創作靈感來自生活中的每一天,而M·A·C ME OVER的秋妝就是要以三款時尚妝容,日常生活、工作日妝、戲劇化晚妝,讓更多人能夠徹底將時尚,實踐於生活的每一刻。

這當中,M·A·C要重新喚起,所有M·A·C Fans對M·A·C經典妝容與色彩的記憶,日常生活中,最能表達情緒的深色紅唇妝感;白天工作時,俐落的臉部輪廓與眉眼線條,所展現的強悍況味;戲劇化的夜晚妝容,以最迷人魅惑的煙燻妝感,時尚演繹。

M.A.C ME OVER秋妝系列在2011年的全美國,掀起一場前所未有的時尚旋風。你可以說這是在頌揚 “真實的美麗” ,街頭時尚,或者乾脆說M·A·C想帶給所有的M·A·C Fans一個很大的、帶著唇蜜的時尚親吻!2010年11月,M·A·C在網路上展開了“M•A•C改造我計畫!”

這是個革命性的創舉,讓全國的M•A•C彩妝上癮者來告訴我們為什麼他們值得成為品牌的新面孔。全美國有將近6000人,報名了這個時尚改造的革命性活動!要從這麼多優秀的申請者作篩選不是件容易的任務,但6個活潑、令人注目的M•A•C彩妝上癮者的確脫穎而出。

他們飛到紐約來體驗巨星級的攝影,並且和業界傑出人士合作改造計畫,例如世界知名的攝影師 Michael Thompson,頂尖造型師Paul Cavaco,髮型大師Serge Normant,知名彩妝師Brigitte Reiss-Andersen,當然還有我們M.A.C彩妝創意總監James Gager,監督整個計畫從最一開始到親自選出得獎者。

2011秋天,終於,有6個M.A.C Fans – 因為他們那無法仿效的風格、感情與靈魂,而有機會從龐大的6000張申請名單中被篩選而出 –成為我們三部分秋季彩妝系列的新面孔。 這5位特別的女性加上1位帥氣的男性!將協助頌揚M.A.C最重要的品牌信念 – 適合所有年齡,所有種族,所有性別,並且呈現出彩妝藝術力量以及它驚人的改造能力的精彩實例。

這些新鮮面孔將幫助我們敘述今年秋季的三組色彩故事,包括主系列所闡述的日常生活妝容,透過M•A•C的經典色打造的經典妝容,也是M.A.C彩妝師最愛的色系 – 裸色與粉紅色系列,以及全新的限量色系所組成;其他兩個系列同樣非常搶眼,一個是以2011秋冬趨勢做為靈感來源的暗黑色系,也就是M.A.C彩妝最廣為人知的戲劇化晚妝Look,誘人的煙燻眼色與神秘的深色唇色;另外一個則是利用冷靜的粉彩色系展現的工作日妝Look,以立體的輪廓搭配堅毅的眉眼線條,展現剛柔並濟的堅強都會風格。

  • 台灣M·A·C資深彩妝師Think的時尚Tips
    情緒化的唇色如何打造?
    2011秋冬,深紫色帶金的唇色最能表現今年秋冬流行的情緒氛圍。要打造出帶有情緒化的唇,有一個獨特的tip,建議使用唇刷由內往外作暈染,讓唇膏色澤明顯,但不要有線條即可。

 

  • 台灣M·A·C資深彩妝師Think的時尚Tips
    立體的輪廓所展現的剛柔並濟的堅強該如何打造?
    利用M·A·C ME OVER系列中工作妝Look的四色眼影盤,先用中間色系做出鼻影的效果,由眉頭直直往下畫到眼頭,最好是利用尖頭但鬆軟的刷毛,例如:#226時尚眼部暈染刷,接著將深色眼影拉長至眼尾,最後在將淺色眼影打在眼摺中央,做出立體感即可。

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VOGUE x M·A·C Me Over (Taiwan) 2012 改造活動

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James Gager

Q&A WITH JAMES GAGER, Senior Vice President and Creative Director, M·A·C Cosmetics

How did the idea to do a sweeping search for new M·A·C faces emerge?
Well, part of the idea was the simple fact that everyone loves a good makeover. Just look at all the tv shows and magazines that cover the topic! And of course, when it comes to the idea of transformation, who better to do it than M·A·C? However instead of just making up a pretty face and concentrating on one facet of a makeover, I really wanted whoever won our contest to be involved in a total transformative process, which meant the makeup and the hair, the clothes, the attitude, the experience of being in New York and working with an A-list team of Michael Thompson (photographer), Paul Cavaco (stylist), Brigitte Reiss-Andersen (makeup) and Serge Normant (hair), and how this team and photographer would interpret their look. Who wouldn’t want to win that experience? It’s all about living out a fantasy.

You received thousands of entries. What was the process of combing through them like and how did you make your selections. What was the criteria?
I asked a very trusted member of my team, Executive Director Rory Gevis, who worked as Style Director at W as well as other fashion magazines, to help by doing some pre-selecting for me. After she narrowed the entries down, I evaluated whom we had and found myself more interested in the reasons why they wanted a M·A·C Me Over!, not only their looks. It had to be more personal than that, so we focused on the “I want to be a part of this because…”. It worked out that the M·A·C mantra – All Ages, All Races, All Sexes – was definitely represented in the chosen winners.

M·A·C is famous for working with celebrity spokespeople and collaborating with artistic luminaries. How was working with average American M·A·C lovers different for a change?
People living and working in New York and especially this industry can get a bit jaded, but these people were not taking a second of this experience for granted. Frankly, that’s very refreshing. I think when they all arrived at the photo shoot and walked in the door, they didn’t have a clue of what was going to happen to them! When you arrive and you’re the star being treated like one by all these amazing people, you really have to trust and hand yourself over. Each of them really went for it. It was just great to be among people that were so excited. I think that level of appreciation happens in our stores a lot, when a makeup artist creates a look on a customer and they not only look good, they feel wonderful. It gives them a confidence boost. So this was a taste of that exchange, which is thrilling!

At the shoot, how did you and the creative team decide who would represent what look?
The best way to describe it would be to say it was like going on a blind date! You didn’t know what you were going to encounter or what to expect. Obviously, we had photos of them beforehand. Paul had some ideas of how he was going to style, and they had some of the makeup looks assigned to them, but on the day of the actual shoot we chatted with them and tried to understand their personas and where they could go, transformation-wise.

What was the goal of the makeovers? How did people feel once they were transformed?
The general feeling was,“I never thought that I could look like this.” They were exposed to a different way of seeing themselves and their full potential. Some people were really amazing on camera too. Xee, for example, was a natural. I was like, “Have you done this before?”

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Related Blog Posts in Tommy Beauty Pro:

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