David Beckham Bodywear for H&M: The New Classics in Men’s Underwear
David Beckham’s debut Bodywear collection for H&M has quality and longevity at its core. This first collection introduces nine underwear styles for men which will go on to form the products of the long-term unique partnership between David Beckham and H&M. Designed by David’s in-house team and sold exclusively at H&M, the focus is on fit, function, comfort and design, avoiding overt branding to present a range of new classics, comprising of briefs, boxers, vests, T-shirts, pyjamas and long johns. The result of eighteen months of research and development, the collection aims to set a new standard in men’s bodywear for the 21st century. Available from 2nd February 2012 at 1,800 H&M stores worldwide as well as on-line.
“Working with a team has always been a key part of my life and I found that to be the same when developing this range. Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me. I’m very happy with the end result and I hope H&M’s male customers will be as excited as I am.” David Beckham.
David Beckham Bodywear 2012 – Interview
“The David Beckham Bodywear Collection for H&M is full of pieces that men will love. It’s an amazing debut collection, with so much attention paid to the function and quality of the garments. David Beckham is one of the most respected men in the world today, and I can’t wait to see how the range will grow and evolve in the seasons ahead.” Ann-Sofie Johansson, H&M’s Head of Design.
To create the ultimate bodywear collection, it’s all about finding the perfect garment with the perfect detailing, like the most comfortable elastic for a brief, with a label which does not scratch along with seams which do not rub against the body. It has to be the right shade of grey for a long-length vest; the perfect sleeve length for a fitted T-shirt. David and his design team worked with pieces from David’s own wardrobe, incorporating David’s own unique style aesthetic in order to create and build a meaningful bodywear brand from the outset. It’s why the waistband branding is minimal: instead, the signature is found in the design of the pieces themselves.
This first collection presents the nine key products in their most basic form to highlight the quality of the design. There are four underpant styles – briefs, trunks, boxer briefs and woven boxers; three tops – David’s perfect T-shirt, vest and Henley; and then two bodywear styles – pyjama bottoms, and also long johns, the secret favourite undergarment of many men in the colder months. cotton is used throughout, with the right elastane in the briefs, trunks, T-shirt and vest to still have a soft feel. Cotton waffle is used in the Henley and long-john, and a special finish on the 100% cotton pyjamas to ensure they retain their shape. The collection is a first in a long- term partnership with H&M, which will seasonally develop with new styles, new fabrics and new patterns which will all follow the quality-focused blueprint of David’s new classics.
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