Jason Wu (吳季剛) for Target 2012 Collection

12 Jan

Jason Wu Target Collection Ads Preview a Charmingly Feminine Line

LUXURY & BRANDS

  • By: Cavan Sieczkowski

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The Jason Wu for Target line is due in less than one month and the recent release of his ad campaigns give a preview of what will be a charmingly feminine collection.   Target released images of the highly-anticipated Jason Wu collection, which is set to launch Feb. 5. The images showcase pleated dresses, stripes, structured bags and floral prints. Milu the cat, who Fashionista cites as the muse of the collection, makes an appearance in all of the ads. The adorable kitty is quite the rascal, causing a bit of mayhem in each scene.Target revealed on Twitter, @TargetStyle, a photo of a Milu back in Oct.

Wu told Women’s Wear Daily that his collection “features clothes and accessories that are easily convertible from day to evening – sophisticated, feminine dresses, mix-and-match separates and playful accessories all with a bit of charm and dressed-up attitude.”

The line will be available Feb. 5 through March 6 (if it does not sell out and wind up on eBay all in one day). The high-end designer flaunts his economical side with garments priced between $19.99 and $59.99 and handbags priced between $19.99 and $49.99.

The collaboration will put the 29-year-old designer, who is of Taiwanese origin, in the limelight. After the monstrous success of Missoni for Target in September, customers await the newest designers at the popular department store chain. Wu became a household name after Michelle Obama wore one of his designs to the Inaugural Ball in 2009. The Target partnership will surely only bring more popularity.

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“My goal was not to duplicate anything from my main collection… Instead I designed completely new clothes and accessories that reflect my taste and have a voice of their own.” 

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Jason Wu for Target 2012 Collection

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Jason Wu for Target commercial

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