CK One Is Launching Colour Cosmetics

27 Feb

Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH] and Coty Inc., a leader in the global beauty industry, today unveiled the first worldwide advertising campaign introducing ck one color cosmetics, a full line-up of over 130 products that all capture the core ck one brand DNA – authentic, confident, and cool.   The advertising imagery portrays real, natural beauty through a diverse cast of women and men that embody the brand’s legacy of individuality.

The ck one color cosmetics campaign will debut worldwide beginning in March 2012.   “ck one has maintained its status as an iconic global brand since it first launched in 1994,” said Catherine Walsh, Senior Vice President of American Fragrances, Coty Prestige. “With the introduction of ck one color cosmetics we go beyond fragrance, addressing the consumer’s desire to define their individuality. The new campaign, combined with innovative products, continues the ck one legacy of authenticity and accessibility by connecting consumers with the brand in a modern and vibrant way.”   “With its fragrance roots, expanding into a color cosmetics line was a natural progression for the ck one brand,” said Tom Murry, President & Chief Executive Officer, Calvin Klein, Inc. “This latest extension embodies the energy and free spirit of ck one, offering fresh and unique beauty products that are ideal for today’s youthful, independent consumer.”

CK One Is Launching Colour Cosmetics

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If you’ve always loved Calvin Klein fragrances, you may be interested to know that ck one is debuting a makeup collection. The 130-piece line will have everything from mascara with an adjustable brush to liquid foundation, lipstick, and glossy eyeliner pencils. Look for a limited rollout in late April, before it’s available coast to coast in September.

The campaign is the epitome of grungy cool, featuring top models Lara Stone, Fei Fei Sun, Herieth Paul, and Abbey Lee Kershaw, among others. The posing and photography (by David Sims) are reminiscent of classic ck one spots and refreshingly editorial in style, too.

 

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