M.A.C 愛滋薇拉葛蘭系列限量巨星簽名版 再推出全新唇蜜
2012年M·A·C要帶給你無所畏懼的瑞奇馬汀與時尚界的饒舌新寵妮琪米娜，他們共同攜手合作全新形象廣告，希望能提高全球年輕人對於 HIV／AIDS 的認知，並且從最靠近他們成長的地區 – 拉丁美洲與加勒比海地區開始，吸引更多人們的投注與關懷，2008 年年底，拉丁美洲有 2 百萬人感染愛滋 – 比美國、加拿大、日本與英國感染人數加起來還多。加勒比海地區則是全世界感染率次高的地區。身為新全球代言人，瑞奇馬汀與妮奇米娜承諾將與 M·A·C 愛滋病基金會一起努力，提高全世界年輕人對於愛滋病的認知，了解 HIV／AIDS 的真相，讓他們知道如何保護自己，為終結愛滋病的汙名與歧視的戰爭貢獻一份心力。除了啟用二位全新的代言人外， 這次更邀請知名攝影師大衛拉夏貝爾（David LaChapelle 掌鏡），共同為愛滋防治進一份努力。
M·A·C愛滋基金會創立於1994年，每銷售一支薇拉葛蘭VIVA GLAM系列產品，M·A·C 將全數100%捐贈給M·A·C愛滋基金會。2012年M·A·C 特別推出為妮琪量身訂製的超搶鏡頭粉桃紅時尚專業唇膏，與瑞奇的超保濕專業護唇膏，目前為止，已募得二億五千萬美金。
自2009年M·A·C進駐台灣以來，薇拉葛蘭VIVA GLAM系列的100%銷售所得，都捐贈給台灣的愛滋團體，如關愛之家、露德之家..等。台灣區M·A·C彩妝自1997年起至今已經為愛滋基金會募得 新台幣18,620,128元!! 給台灣這塊寶島上HIV/AIDS病友，提供他們最實質的援助。2012年4月M·A·C再度邀請你一起關懷台灣的愛滋弱勢族群，美麗的同時，幫助更多在台灣需要援助的HIV/AIDS感染族群。
She’s known for her daring outfits and, most recently, a show-stealing performance at this year’s Grammy Awards featuring her alter-ego, “Roman.” He’s known as a Latin heartthrob who is preparing to make a big return to the Broadway stage.
But now Nicki Minaj and Ricky Martin, two of music’s biggest superstars, will be known for something more, their commitment to fighting HIV/AIDS.
The two musicians are the latest celebrities to take part in the M∙A∙C Cosmetics VIVA GLAM campaign to raise awareness of HIV/AIDS among young people, particularly in Latin America and the Caribbean.
Go behind the scenes with Nicki and Ricky as they shoot the new M∙A∙C Viva Glam campaign with legendary lensman David LaChapelle.
Martin was born in Puerto Rico and got his start in the music business there as part of the teen singing group Menudo. Minaj was born in Trinidad and Tobago and her uncle died of an AIDS-related illness.
“It’s important for people from the islands to understand that it’s not something that should only be discussed in America,” Minaj said on “GMA.” “This is something that is killing a lot of young black woman so, for me, that’s why it hits home.”
“This is something that kills everyone,” Minaj said of the disease.
M∙A∙C has released a VIVA GLAM Nicki pink lipstick in honor of Minaj, while Martin is the inspiration behind a new VIVA GLAM Lip Conditioner. 100 percent of the proceeds from the purchase of the items will go directly to support activities raising awareness of HIV/AIDs in Latin America, the stars said.
“Sometimes we just want to help and we don’t know what to do,” Martin said. “You can go and buy it [the conditioner]. Every penny will go to the campaign.”
Minaj and Martin join a long line of celebrities with their own M∙A∙C lines, including Cyndi Lauper, Elton John, Christina Aguilera and Mary J. Blige. Lady Gaga served as the fund’s spokeswoman for the past two years.
★ 妮琪米娜_薇拉葛蘭唇膏 桃粉紅色 ＄630/3g
★ 妮琪米娜_薇拉葛蘭晶亮魔唇 桃粉紅色 ＄630/3g
★ 瑞奇馬汀_薇拉葛蘭護唇膏 透明色＄580/15ml
The M∙A∙C AIDS Fund has raised more than $235 million to support HIV/AIDS programs around the world since its inception in 1994, according to the company.
For more information on the M∙A∙C AIDS Fund visit http://www.macaidsfund.org
To purchase Minaj’s lipstick or Martin’s lip conditioner, visit http://www.maccosmetics.com
Every cent from the sale goes toward helping women, men and children living with and affected by HIV and AIDS. Limited Edition.
Related blog posts in Tommy Beauty Pro:
- Faces of M·A·C Viva Glam!
- 時尚潮流巨星蕾哈娜 x M·A·C 薇拉葛蘭唇膏 (Taiwan)
- M∙A∙C’s 2012 “Kids Helping Kids” Cards
- Nicki Minaj for MAC Viva Glam Lipstick and Lipgloss 2013
- Viva Glam Lipstick & M·A·C AIDS Fund for World AIDS Day!