Maison Martin Margiela (Paris) for H&M Fall 2012

13 Nov

Maison Martin Margiela is a French fashion house which has always followed its own path, often outside the conventional fashion framework.

Constantly questioning the norms of fashion and presenting its pieces through the technique of deconstruction and transformation, the collections reinvent volumes, modify shapes  change the original use and movement of garments and derail classic notions of fashion.

The collaboration with H&M presents a re-edition of iconic Maison Martin Margiela garments and accessories for men and women. Each piece is specifically labeled with a unique tag indicating the season from which its originated, spanning 23 years since the Maison’s funding. The most representative pieces of Maison Martin Margiela are reproduced in updated shapes and materials and offered to the broad public as an exclusive synopsis of their history.

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VIDEO: Maison Martin Margiela with H&M

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The Maison Martin Margiela with H&M collaboration launches in selected stores worldwide on November 15, 2012.

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