Viva Glam Campaign History
Frank Toskan, banded together with the M·A·C artists to create the M·A·C AIDS fund in 1994, in a grass roots effort to make a difference in the world with a community outreach for HIV/AIDS.
It all started with Viva Glam lipstick; the bullet in passionate red that was the shot heard around the world – the first lipstick created to directly confront and raise more and awareness for AIDS at a time when the pandemic dramatically affected the fashion makeup communities, and was greatly stigmatized as a gay disease, With 100% of the proceeds of every Viva Glam product going directly to men , women and children affected by HIV/AIDS, it was an unprecedented move.
The idea of Viva Glam was to celebrate life and the outspoken attitude of the company. It was a connective tissue that encompassed the diversity of M·A·C and its mantra… all ages, all races, all sexes. It was, and continues to be, the signature and the heart and soul of the company. Viva Glam spokespeople are provocative, alternative and influential and reflect diverse communities. They are heroes we look up to for their personal triumphs; people who have invented themselves and people who created movements.
Now… let’s review the history of Viva Glam campaigns, and see the familiar faces of Viva Glam icons once again…
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