Calvin Klein Underwear Ad Campaign Spring 2013

2 Feb
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Calvin Klein 2013 春夏男士內衣系列

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Calvin Klein’s first-ever commercial during Super Bowl XLVII will debut the new Calvin Klein Underwear Spring 2013 global advertising campaign. The high-profile television placement is set to air during the big game broadcast on Sunday, February 3, 2013, in support of the launch of Calvin Klein Concept, the brand’s latest men’s product offering.

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The provocative commercial depicts model Matthew Terry as the iconic archetype in a modern “man versus machine” creative inspired by the 360º seamless technology construction of the new men’s Calvin Klein Concept line. Shot in New York City, the sexy campaign video was conceived and directed by consulting creative director Fabien Baron of Baron + Baron, working with Calvin Klein’s in-house global marketing and advertising agency. The attention-grabbing commercial will air towards the end of the first quarter of Super Bowl XLVII.

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Calvin Klein Concept 2013 Commercial Preview — Debuting During the Super Bowl

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