Exclusive Q&A with David Beckham
Just as David Beckham’s new H&M campaign, shot by the renowned film director Guy Ritchie, makes its worldwide debut, we talk to football star – and budding actor.
Film director Guy Ritchie has shot a new film for David Beckham Bodywear at H&M, which sees David cast as action hero for the first time. “He makes the perfect leading man,” says Guy. “For me, this felt more than a campaign, it was like directing a short film.” In the humorous ads, which debut worldwide on 6 February, David is captured on the streets and gardens of Beverly Hills, dressed only in his boxer briefs. “Working with Guy has been a fantastic experience,” says David. “I hope everyone has as much fun watching the film as I had making it.”
Tell us about your new campaign for H&M?
I’m excited by the new campaign directed by Guy Ritchie. I loved doing it and people will get to see me play a role I’ve never done before!
What was it like working with Guy Ritchie?
It was great to work with Guy, who is an amazing director. I’ve admired the work he’s done in the past so it was a great coup by H&M to get him to direct the campaign. Guy knows how to capture action and humour incredibly well. It was a real honour to work with a talent like him.
Tell us about the new colours in your bodywear collection?
I love the new colours that we’ve introduced in time for Valentine’s Day. In the campaign I’m wearing my boxer brief in a new utility shade, which gives my Bodywear a new urban feel. We’ve also got some briefs with red and blue trims. My collection is based around core pieces that continue through the seasons, so it’s great to be able to offer our customers their favourites in some brilliant new shades.
H&M Spring 2013: David Beckham Bodywear
在《福爾摩斯》、《搖滾黑幫》、《偷拐搶騙》等知名強檔電影的導演 Guy Ritchie 親自執導演筒下，由貝克漢參與設計的 David Beckham Bodywear H&M 2013 內衣褲系列釋出最新春季宣傳短片！在比佛利山莊的豪宅中穿梭，摳著屁屁、一展運動結實肌肉的足球巨星貝克漢，保證一定會讓你看到目不轉睛，想要馬上按個讚！
Short film directed by Guy Ritchie starring David Beckham – H&M Spring 2013
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- David Beckham for H&M Bodywear – Fall 2012
- David Beckham for H&M Holiday 2012 Campaign
- David Beckham for H&M Bodywear Holiday 2013
- Versace Underwear Collection Spring/Summer 2013 Campaign
- David Beckham for H&M Bodywear Fall 2013