MAKE UP FOR EVER: Artisan Brush Collection

7 Sep

MAKE UP FOR EVER Artisan Brushes 3

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A FULL COLLECTION OF BRUSHES IS BEING UNVEILED WITH 76 REFERENCES. PROFESSIONAL TOOLS, CLASSICS, BASICS, PRACTICAL BRUSHES, AND CREATIVE BRUSHES FOR ARTISTIC EFFECTS…

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MAKE UP FOR EVER Brush Collection

IN MAKE-UP, THE BRUSH IS A FUNDAMENTAL TOOL, AND THE CANVAS OF THE PROFESSIONAL OR AMATEUR MAKE-UP ARTIST IS THE FACE AND THE BODY. GOING FULL CIRCLE, THE BRUSH IS AN EXTENSION OF THE HAND AND FINDS ITS DESTINATION: THE BODY.

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MAKE UP FOR EVER Artisan Brushes 2

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As the essential tool of the MAKE UP FOR EVER universe, the brush signifies Creator & Artistic Director: Dany Sanz’s roots as a painter and sculptor while exemplifying her passion for make up artistry. As both an artist and innovator, Dany creates products to meet the needs of both the professional make up artist and every day woman, which led her to reinvent the artist’s most vital tool – the brush. MAKE UP FOR EVER proudly announces a revolution in brushes with the introduction of seventy-six cutting-edge brushes, the most expansive luxury brush collection available today.

This extensive set ranges from everyday ‘must-haves’ to highly customized tools to create the most intricate artistic effects. Notorious for its high performance, quality products, MAKE UP FOR EVER employed the most advanced technology to ensure the tools met professional standards with consumer appeal. Dany Sanz perfected each and every brush throughout a five year process that involved testing a variety of synthetic fibers that mimic the silky softness of natural hair. She consulted with renowned brush manufacturer Raphaël on the island of Mauritius to create specialized brushes that require unparalleled craftsmanship. The construction of each brush involved 25 unique stages, and was hand-crafted by a total of 30 people from start to finish.

What further differentiates this brush collection from any other is the specific synthetic fiber technology that exists in several diameters and types: wavy or straight depending on the required use. When fibers are straight, application is more generous and precise, while wavy bristles are more splayed, allowing for a lighter and freer application. A unique combination of the two fiber textures gives infinite creative possibilities. The softness and performance of each set of bristles is ensured by using tweezers and not scissors, while fibers are fixed in place with a ferrule made from a gunmetal barrel. With no detail spared, the beech wood brush handles were created with a beveled end to allow for easier product retrieval and can be used to assist in faux lash application.

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MAKE UP FOR EVER Artisan Brushes 4 Brush Finder

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The Artisan Brush Collection is classified in a way that is extremely practical for artists everywhere:

  • 100‘s = Complexion (Face)
  • 200‘s = Eyes
  • 300‘s = Lips
  • 400‘s = Artistic (specially designed for industry pro’s)

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Brush Image Source: the Style & Beauty Doctor

Selected brushes will be available at Sephora stores, all brushes will be available on Sephora.com and Make Up For Ever Boutiques in September 2013.

 

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A VISIONARY ARTISAN

WITH THIS COLLECTION, MAKE UP FOR EVER HAS CREATED TOOLS FOR THE FUTURE, AND PROJECTS ITSELF INTO THE MAKE- UP OF TOMORROW WITH THESE NEW AND EXCEPTIONAL FIBERS.

The brand has taken a psychological and technological gamble that will shake up the ideas and habits of make-up artists, who have chosen the qualities of natural bristles in the past. This innovative new collection marks a real breakthrough in this sector. These high technology fibers with many different uses push make-up application even further, beyond what was possible in the past. Dany Sanz, who has never made compromises in her artistic choices and product development, now firmly believes that these new fibers justify their use in the production of ALL MAKE UP FOR EVER brushes.

THIS WELL THOUGHT-OUT, MEASURED AND CAREFULLY BALANCED DECISION MADE BY DANY SANZ IS NOW THE BEGINNING OF A DARING AND CONFIDENT ADVENTURE, THE CHOICE OF INNOVATION AND TECHNOLOGY.

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Asian Beauty Make-up by Tommy Beauty Pro (Lora)

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Related Blog Posts 延伸閱讀:

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Please click here and “LIKE” Tommy’s Make-up Artist Fan Page on Facebook!

One Response to “MAKE UP FOR EVER: Artisan Brush Collection”

  1. liliane April 23, 2015 at 10:39 AM #

    Great job Dany Sanz.! I was at Make Up Forever Counter Sephora on Champs Elyzees in Sep 2013. Now enrolled at The London School of Makeup this coming June.Wish to take make up artistry as a career. I am really amazed and happy you had your brushes made in Mauritius. I am from Mauritius.

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