Sephora + Pantone Color IQ system

7 Oct
Sephora + Pantone Color IQ system: Meet Color IQ

Sephora + Pantone Color IQ system: Meet Color IQ

Named by Allure Magazine as one of the 14 best most innovative products in 2013 Beauty Breakthroughs, what is this new gadget out in the beauty industry found in Sephora? Let’s find out!

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MEET COLOR IQ

For the first time ever, pinpoint your 100% exact foundation shade with Sephora + Pantone’s revolutionary new color-matching service. Give five minutes, it will give your scientifically precise Skintone Number and pinpoint your perfect match from over 250 brands and1,500 formulas

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Sephora + Pantone Color IQ system: Never wear the wrong foundation again.

Sephora + Pantone Color IQ system:
Never wear the wrong foundation again.

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If you’ve ever dropped cash on a brand-new foundation that looked all wrong when you got home, you probably know the temptation to blame the fluorescent lights, the pushy salesclerk—pretty much anything besides user error (a.k.a. yourself). Sephora created a new device with Pantone that takes silly humans out of the equation altogether and leaves the color-matching job to a bundle of lights, a camera, and a tiny computer packed into a wand that looks a bit like a cordless telephone.

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Sephora + Pantone Color IQ system: No more mismatches, no more guesswork, no more error.

Sephora + Pantone Color IQ system:
No more mismatches, no more guesswork, no more error.

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HOW IT WORKS:

Pantone, the company that standardized color for designers around the world, originally built this spectrocolorimeter (try saying that three times fast) for home decorators to use for such tasks as color-matching paint and fabric swatches. With a few modifications, it’s now as effective on cheeks as it is on chintz.

At Sephora, a beauty adviser holds the device up to the (makeup-free) skin on your neck, cheek, and forehead. The gizmo then shines nine different colored LED lights on your face, which illuminate not just the surface shade but also the undertones of skin, as a miniature camera snaps 27 photos. A computer inside then spits out your skin-tone code.

Here’s the best part: Sephora had Pantone engineers match the 1,500+ foundation shades in their inventory to every possible code. Once you know your magic number, the beauty adviser directs you to an iPad with an app that brings up all the perfect matches for your complexion. And since color isn’t everything, they also ask you to describe your foundation needs (hydrating, anti-aging, mattifying) before handing out samples for you to try on your face before buying.

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WATCH THE VIDEO:

Never Wear the Wrong Foundation Again: Introducing Sephora + Pantone Color IQ

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WHAT AN EXPERT SAYS:

“I’m a professional makeup artist, and matching foundation is a challenge even for me, so I give this innovation a big thumbs-up,” says makeup artist Maria Verel. “It really does help eliminate the guesswork people experience when they buy foundation.” In fact, even the best pro in the world would be no match for this little computer: “You can’t really assess skin tone with the naked eye because it’s hard to detect the undertones,” says Wilson.

The spectrocolorimeter actually picks up on all the colors that influence your skin shade using LED light, so it really is able to match foundation in a way that we can’t on our own.

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Sephora + Pantone Color IQ system

Sephora + Pantone Color IQ system

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TOMMY’S NOTE:

After I read about the article from Allure Magazine, I decided to give this this COLOR IQ a try at a local Sephora store in Metrotown, Burnaby (BC, Canada). The whole process did not take long at all. The beauty adviser took the device and scanned on three different spots on my face, and asked me if I prefer to have my foundation in a direct matching colour or slightly darker. I told her that I usually prefer a colour that is 1/2 shade darker so it actually looks more natural on a male’s face.

Shortly after the scan, the device showed the result of my Pantone colour code. The screen that the COLOR IQ device is connected to gave the recommendation of the foundation products in my direct matching colour. What I liked about it is that it also gives other recommendations for personal preferences: darker shades, more yellow-undertone, or more red-undertone. If your like, you can enter your e-mail address to have the product list recommendation e-mail to you! I think it’s very wonderful it does that and I was pleased to try on matching BB cream products. It was a great experience using COLOR IQ machine as it’s a great technology!

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Sephora COLOR IQ and Smashbox BB Cream Halo Powder

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Related blog posts in Tommy Beauty Pro:

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2 Responses to “Sephora + Pantone Color IQ system”

  1. Noelle L February 17, 2014 at 3:53 AM #

    Do you know if all Vancouver Sephoras have the IQ system?

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