With a cascade of 3,000 ceramic Dior perfume bottles suspended from the ceiling forming a dramatic installation by artist Liu Jianhua, it’s clear Dior isn’t content with merely playing the ‘heritage’ card in China.
Last night the Esprit Dior exhibition opened at the Museum of Contemporary Art in Shanghai’s historic People’s Park. Merely delving into the archives would have patronised China’s new savvy consumers, so instead Dior presented nine themes, grouping collections together from 1947 to the present day, and introduced eight of China’s emerging artists to display an homage to the maestro of Avenue Montaigne.
The artists involved feel a personal connection with what Dior represents. Liu Jianhua said ‘I was very impressed with the history, and story and entrepreneurship of Christian Dior.’ Liu Tianmiao paid tribute to the atelier’s technicians and ‘grafted tools and skeletons to create new values’ while bad boy Zhang Huan’s portrait used incense ash from Buddhist temples ‘to symbolise Dior’s collective soul’.
Christian Dior’s first art gallery showed Dali, Giacometti, Miró and Klee, and – like Raf Simons – he had a background in architecture, which gave him a broadness of vision, to which this show is a testament. It is also intriguing to distinguish the details of each individual designer’s interpretation of Dior’s sculpted silhouettes, season by season, designer by designer. Such is the iconography of Dior. The exhibition presents a riveting portrayal of one man’s unique vision, seen through many talented and experimental eyes.
Judging by the extensive client list at the Shanghai opening, Dior has the definitive mainland A-lister address book and the incorporation of Chinese artists added edge to the event. Photographer Patrick Demarchelier enthused ‘I love the mixture of clothes, pictures and art. As a young photographer, Dior was actually one of my first clients.’
With more than a hundred Dior dresses on display, contrasting the ‘New Look’ of 1947 to the present day red carpet designs for brand ambassador starlets, no detail has been spared. Milliner Stephen Jones was thrilled to spend four days personally positioning each hat on the mannequins. ‘We have all the wooden blocks, and some from 1947 where it all started. It’s a dream come true. To be in Dior, to be in that house and to work with the amazing technicians in the atelier.’
Adds curator Florence Muller: ‘This exhibition is a mix of art and fashion, but also of past and present, a theme many of the Chinese artists can relate to.’
ESPRIT DIOR 迪奥精神
- 13TH SEPTEMBER – 20TH NOVEMBER 2013
- MOCA – SHANGHAI (CHINA)
- ADDRESS: MoCA – People’s Park, 231 Nanjing West Road, Shanghai 200003 China
Shanghai Museum of Contemporary Art 上海當代藝術館
The Museum of Contemporary Art Shanghai works to promote artistic and cultural exchanges between China and the rest of the world. I would especially like to thank the House of Dior for its contribution to this exhibition. The number 8 has great importance in Chinese culture, in which it is considered a lucky number, and also seems to have particular significance for Christian Dior, whose Corolla and Eight silhouettes redefined and reinvented the history of fashion more than half a century ago.
VIDEO: Esprit Dior’ exhibition in Shanghai – Celebrities
Sprit Dior Exhibition in MoCA Shanghai
聽說整個十一期間，上海最熱門的活動就是去上海當代藝術館（MoCA）看這個迪奧精神（Esprit Dior）的大展了，即使FASHIONDES造訪展場已經是開展後的一個月，現場仍舊擠滿了來自各國的時裝愛好者。作為當代時裝史上最享負盛譽的設計師，Christian Dior與他身後留下的Dior品牌，它們的意義以及榮耀，高大上的魔都人民完全可以感同身受。
“迪奧精神”（Esprit Dior）代表著1947年以來，法國時尚先驅設計師Christian Dior的精神，從他舉辦的首場高級訂製發布開始，Dior就以自己的美學改變了國際公認的優雅符號。他創辦的高級時裝公司植根於法式傳統，不僅致力為女性帶來美麗和優雅，更希望為其帶來快樂。 Dior品牌湧動著永不停息的創新激情，並擁有崇尚完美的卓越工藝。
1. 迪奧風格 l’allure Dior
2. 粉裝紅裹 du rose au rouge
3. 巴黎風情 Paris
4. 迪奧花園 le jardin Dior
5. 迪奧高級訂製工坊 les ateliers Dior
6. 迪奧與藝術家 Dior et les artistes
7. 凡爾賽：特里亞農宮 Versailles: le Trianon
8. 迪奧之星 stars en Dior
9. 迪奧真我 j’adore
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