Alexander Wang x H&M 2014 秋冬聯名時尚

27 Sep

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瑞典平價服飾 H&M 自 2004 年起就陸續與Karl Lagerfeld、Margiela、Isabel Marant等大牌設計師展開聯名企劃,今年秋冬當然也不例外邀請到身兼個人品牌和 Balenciaga 創意總監的紐約設計師 Alexander Wang (王大仁/亞歷山大·王)合作推出時裝,無疑引起了全球時尚迷的熱烈討論,也在我們等候多時後,終於在最新一期的《GQ》 “Men of the Year” 特輯中搶先看到他們聯名的第一波Lookbook,將 Alexander Wang 擅長的極簡時尚設計融入運動服裝之中,打造超過40樣造型單品實足令人期待,而此回官方也正式公開聯名系列的宣傳形象,除了找來 Joan Smalls、Raquel Zimmermann、Isabeli Fontana和Natasha Poly四位時尚超模進行穿搭,另外邀請英國著名的足球運動員 Andy Carroll 及拳擊手 Rivaldino dos Santos 出鏡拍攝,並由攝影師 Mikael Jansson 負責掌鏡,展現簡約硬派的時尚氛圍,此系列 Alexander Wang x H&M 2014 秋冬聯名上市日期將於11月6日起於全球 H&M 專賣店開賣。

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Alexander Wang 表示:「我感到很榮幸能夠與 H&M 合作推出時裝系列。與他們的團隊合作是非常精彩有趣的體驗。他們敢於突破常規,成功建立出一個創意平台,讓更廣泛的顧客群能夠認識 Alexander Wang 這個品牌及它象徵的生活態度。」

H&M 創意顧問 Margareta van den Bosch 表示:「Alexander Wang 是現今時裝界最有份量的設計師之一。他完全明白人們希望擁有怎樣的時裝 ,而且他的設計充滿活力和熱情。今年能夠與他合作是一個非常難得的體驗。」

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Alexander Wang x H&M – Runway Debut in New York

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Alexander Wang Unveils H&M Ad Campaign

“I am honored to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process. They are very open to push boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle,” Alexander Wang said.

This is the first time that an American designer teams up with H&M, and the Alexander Wang x H&M collection will feature apparel and accessories for both men and women.

Typical for his irreverent approach, Alexander Wang will propose a new take on the lifestyle product offering that goes beyond fashion.

The New York based fashion designer’s eponymous brand has firmly established itself by perpetually evolving and re-contextualizing the urban uniform, since it was launched on the runway in 2007.  Alexander Wang’s core sensibility is a reflection on contrasts, blending seamlessly between the refined and the imperfect.  His collections have an unprecious outlook on fashion, and always reflect a sense of ease.

“Alexander Wang is one of the most important voices in fashion today. He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year,” said Margareta van den Bosch, H&M’s creative advisor.

November 6, please come soon. 

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