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Faces of M·A·C Viva Glam!

The Original M·A·C VIVA GLAM

Viva Glam Campaign History

Frank Toskan, banded together with the M·A·C artists to create the M·A·C AIDS fund in 1994, in a grass roots effort to make a difference in the world with a community outreach for HIV/AIDS.

It all started with Viva Glam lipstick; the bullet in passionate red that was the shot heard around the world – the first lipstick created to directly confront and raise more and awareness for AIDS at a time when the pandemic dramatically affected the fashion makeup communities, and was greatly stigmatized as a gay disease, With 100% of the proceeds of every Viva Glam product going directly to men , women and children affected by HIV/AIDS, it was an unprecedented move.

The idea of Viva Glam was to celebrate life and the outspoken attitude of the company. It was a connective tissue that encompassed the diversity of M·A·C and its mantra… all ages, all races, all sexes. It was, and continues to be, the signature and the heart and soul of the company. Viva Glam spokespeople are provocative, alternative and influential and reflect diverse communities. They are heroes we look up to for their personal triumphs; people who have invented themselves and people who created movements.

Now… let’s review the history of Viva Glam campaigns, and see the familiar faces of Viva Glam icons once again…

M·A·C Cosmetics-Viva Glam I, RuPaul

M·A·C Cosmetics-Viva Glam II, KD Lang

M·A·C Cosmetics-Viva Glam III, Campaign 1 Mary J. Blige, Lil’ Kim

M·A·C Cosmetics-Viva Glam III, Campaign 2 Mary J. Blige, Lil’ Kim

M·A·C Cosmetics-Viva Glam IV, Campaign 1 Sir Elton John, Mary J. Blige, Shirley Manson

M·A·C Cosmetics-Viva Glam IV, Campaign 2 Sir Elton John, Mary J. Blige, Shirley Manson

M·A·C Cosmetics-Viva Glam V, Campaign 1 Christina Aguilera

M·A·C Cosmetics-Viva Glam V, Campaign 1 Missy Elliott

M·A·C Cosmetics-Viva Glam V, Campaign 1 Linda Evangelista

M·A·C Cosmetics-Viva Glam V, Campaign 1 Chloe Sevigny

M·A·C Cosmetics-Viva Glam V, Campaign 1 Boy George

M·A·C Cosmetics-Viva Glam V, Campaign 2 Pamela Anderson

M·A·C Cosmetics-Viva Glam V, Campaign 3 Pamela Anderson

M·A·C Cosmetics-Viva Glam VI, Campaign 1. Eve

M·A·C Cosmetics-Viva Glam VI, Campaign 1. Lisa Marie Presley

M·A·C Cosmetics-Viva Glam VI, Campaign 1. Debby Harry

M·A·C Cosmetics-Viva Glam VI, Campaign 1. Dita Von Teese

M·A·C Cosmetics-Viva Glam VI, Campaign 2. Eve

M·A·C Cosmetics-Viva Glam VI, Campaign 2. Dita Von Teese

M·A·C Cosmetics-Viva Glam VI Special Edition, Campaign 1. Fergie

M·A·C Cosmetics-Viva Glam VI Special Edition, Campaign 2. Fergie

M·A·C Cosmetics-Viva Glam Lady Gaga

M·A·C Cosmetics-Viva Glam Gaga and Cyndi, Lady Gaga and Cyndi Lauper

M·A·C Cosmetics-Viva Glam Nicki Minaj and Ricky Martin

M·A·C Cosmetics-Viva Glam Nicki Minaj 2

The Original M·A·C VIVA GLAM

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